Loxonet Slide Generator

Instruction to freelancer

Overview

Welcome!

For every campaign, we give you:

  • Ready-made slides
  • Ready-made text
  • Video instructions
  • Video material

Your tasks:

  • Create the video
  • Create the campaign in Planable
  • Do a technical self-check
  • Schedule the posts and notify us on Slack

Goal:

Everything must be ready to publish. No fixing by us.

Important Links:

Logins you bring on your own:

  • CapCut
  • ChatGPT (or similar)

Logins we deliver to you:

Step 1: Create Video

Goal:

Create a vertical social-media video (9:16), 30–45 seconds long, based on the slides and instructions generated in Step 1.

All required assets (slides, motion clips, music) are provided in the shared folder.

1. Use the campaign's slides

  • Insert all slides in the order specified in the Video Instruction section.
  • Follow all second-based timing given there (e.g., 0–3s: Slide 1, 3–8s: Slide 2).
  • Apply the described transitions (fade-in, zoom-in, highlight animations, etc.).

2. Add Motion Clips

  • The Video Instruction defines exactly which clip to use (filename), during which second range it should appear, and how it should animate or overlay.
  • Motion footage may come from the provided motion clip folder, OR Envato Elements if additional clips are needed.

⚠️ IMPORTANT — Rules for Stock Video (Envato)

When selecting additional stock videos:

  • The footage must match a Central European look.

    Avoid:

    • US-style offices
    • non-EU architecture
    • unrealistic staged corporate acting
  • Always add the search keyword "German" in Envato

    Examples:

    • "German office meeting"
    • "German manufacturing workers"
    • "German warehouse team"
  • The visual tone must be:
    • natural lighting
    • authentic workplace environments
    • neutral European clothing styles

If unsure: choose neutral, realistic, European-looking workplace footage.

3. Add the Music Track

  • The freelancer must not choose music.
  • Use exactly the track specified in the "Video Music" field.
  • The file is already provided in the shared music folder.

4. Add the Voice-Over

  • Use the Speaker Text exactly as written.
  • It is already optimized for spoken German.
  • Ensure the timing aligns with the actions and slide changes defined in the Video Instruction.

5. Timing

  • Final video length must be 30–45 seconds.
  • Follow the instruction's timing strictly.
  • If adjustments are required, keep them minimal (±0.5 seconds).

6. Export

  • Format: MP4 (H.264)
  • Resolution: 1080 × 1920 (9:16 vertical)
  • Quality: clean, no watermarks
  • File name format:

    {campaign-name}_video_v1.

Step 2: Planable (Upload & Platforms)

You now prepare all posts in Planable.

1. Create a new campaign

2. Create posts for all platforms

You create one post for each platform.

These platforms get ONLY graphics (no videos):

  • LinkedIn
  • Instagram (Feed)
  • Facebook
  • X (Twitter)

Upload the graphics we give you.

Never upload videos here.

These platforms get ONLY videos:

  • TikTok
  • YouTube Shorts

Upload the video you made.

Never upload graphics here.

3. Add the text (Copy & Paste)

  • Hook → paste
  • Body → paste
  • CTA → paste

Do not change anything.

No rewriting.

No adding.

Exact copy.

4. Add Alt-Text for images

If we provide alt-text → copy it.

If not → create a simple alt-text using AI.

Rules:

  • short
  • simple
  • describe what the image shows
  • no marketing language

Example:

"Phone mockup showing the Loxonet app."

5. Organize posts

  • All posts must be inside the correct campaign folder
  • No duplicates
  • No wrong folders

6. Set posts to "For Review"

When everything is correct: set status to "For Review".

7. Schedule the posts (Timing)

Use the week that is written in the Freelancer.com task title.

If no week is mentioned: schedule all posts for next week.

Posting Frequency Graphics Platforms
(LinkedIn, Instagram, Facebook, X)		 Video Platforms
(TikTok, YouTube Shorts)
1 post per week Tuesday, 07:30 Tuesday, 11:30
2 posts per week Tuesday 07:00
Friday 10:00		 Tuesday 14:00
Friday 09:00

Hard rules: Only use the times shown in the table. Never post on Monday, Wednesday, weekends, or at different hours.

Step 3: Self-Review (Freelancer Checklist)

Goal:

Verify that the entire campaign in Planable is structured correctly before moving to Step 4.

No creative changes — only technical and structural checks.

✔️ Campaign Setup

✔️ Slides (LinkedIn, Facebook, Instagram, X)

✔️ Social Media Texts

✔️ Video (TikTok & YouTube Shorts)

✔️ Final Consistency

When all boxes are checked, proceed to Step 4.

Step 4: Submit

1. Final check in Planable

  • All posts are inside the correct campaign
  • All graphics are uploaded (LinkedIn, Instagram Feed, Facebook, X)
  • The video is uploaded (TikTok, YouTube Shorts)
  • All posts are scheduled correctly
  • All posts are set to "For Review"

2. Notify us on Slack

Send a short message in Slack that the campaign is ready for review.

Your message must include the exact campaign name.

Do not change anything in Planable after sending the message.

3. Milestone Payment

After our review is complete and everything is correct, we release the milestone payment via Freelancer.com.

Instruction to AI bot

Import JSON

Export JSON

Title Slide
(0/70)
Slide 2
Two Paragraph Statement
(0/100)
(0/100)
Slide 3
Two Paragraph Statement
(0/100)
(0/100)
Slide 4
Two Paragraph Statement
(0/100)
(0/100)

Video Instruction

Write a numbered list in German with clear second ranges (e.g. 0–3s, 3–7s, 7–11s). Reference slides by number (Title, Slide 2–4) and mention exact motion clip filenames from the provided footage folder where appropriate. One video sequence should have around 7-8 video and graphic pieces, with 3-4 seconds per scene. All 4 slides (Title, Slide 2, Slide 3, Slide 4) must be shown within the video. Total video length: about 30–45 seconds.

Video Music

The actual audio files with these moods are available in the linked music folder. The JSON should only store the selected mood string.

Speaker Text (Text-to-Speech)

German voice-over script for a 30–45 second video. Aim for about 70–90 words, written exactly as it should be spoken (no bullet points, natural spoken language).